Friday, November 6, 2009

Setting the Record Straight

As we all might know the easiest part of any event is after it is deemed a success is taking credit and claiming it as their own idea and event. Egos and self proclaimtion always seem to get in the way! Whether the event was a success according to the number of attendees, media exposure, the vibe or overall experience, the co-hoarts I have dealt with in my past claim the credit and usually run with it to go off and do their own thing, most of the time tried and failed and very few instances prevail and succeeded.

I have this unusual tendency of helping people and making them look good. In the interim, I usually get lost in the background and typically never get credit for the behind the scenes work from project initiation, to creative development, sponsorship acquisition, media recognition, to promotion, onto execution followed by post-event.

I am too nice? Naive? I do see the best in many people, identify their talents and see how it can benefit the project. Although  nowadays, I feel LOYALTY is dead, people are after the fame and fortune and not the longevity. So I am taking this opportunity to set the record straight and lay it down, event by event, and show you what this Event Marketing Maven is all about! 

I am in it for the long run, so I will be here for a while!

Launch party for VIP Escapes travel company debuting their sponsored Bora Bora getaway on Kathy Griffin's Bravo Program- My Life on the "D" List. Event Marketing consisted of:

-Creative Development & Direction of invitations, flyers and advertising 
-Sponsorship Acquisition 
-Event Production assistance 
-Public Relations & Media Recognition- event featured on Central Florida News 13 and in Orlando Weekly.  



Gay Days Orlando 2008 kick off event and fashion show. Starred Christian Siriano of Project Runway, featured models from Oxygen's Janice Dickenson modeling agency. The event benefitted the Human Rights Campaign and the Hope & Help Center of Central Florida. Event Marketing included:

-Venue Selection and Negoiatation
-Creative Development & Direction of invitations, flyers and advertising
-Sponsorship Acquisition 
-Public Relations and Media Recognition-event featured in Orlando Weekly, Orlando Sentinel and Biz Bash Florida. 
-Promotional Event Strategy 



Gay Days 2007 Orlando, 1st kick off event that sparked the kick off events that followed in the later years. The event featured world renown, DJ, Producer & Remixer Junior Vasquez. Event Marketing included:

-Venue Selection and Negoiatation
-Creative Development & Direction of invitations, flyers and advertising
-Entertainment booking
-Sponsorship Acquisition 
-Public Relations and Media Recognition-event featured in Orlando Weekly, Orlando Sentinel and Watermark
-Promotional Event Strategy, transportation scheduling and coordination. 

Club/Lounge events. The below events were intimate evening events that featured, art, music and mingling. All inclusive of venue selection, negiotating, creative development, promotion strategy, sponsor and partner acquisition, media recognition and entertainment booking. 

Buddha Lounge, Winter Park, FL 
Featured in Orlando Weekly August 2005



Watch Out Wednesdays, 3 Part Event Series
@ Swim, Lower East Side, Manhattan, NYC
Fall 2002
Featured in Time Out NYC




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