Tuesday, November 24, 2009

The Message in your "Music"

What is the message in your music? The music of your company's brand, the perception of what your company is about, what exactly do you do?

Is your message clear?

Can you sum up what you do or what you sell in simply one sentence?

If not, you may want to rethink and reconfigure how you are selling your company.

People hate reading.. WHY? We are now used to getting information FAST! So conveying your message straight to the point is so very important.

Can you keep your target audience engaged?

Give your clients a reason to be interested. Is your message talking to the right audience? Is the content and information you are putting out there relevant to their business? Can it help them increase their bottom line?

Your reasons can range from..

-New Products or Services (also include new features and or advantages of using your products and services)
-Dynamic Applications of how your service or products are being executed.

With such a touch economic climate nowadays we can't be so SALESY... we have to be consultative and understand our clients and how to help them. We are experts in our business and our clients rely on our expertise.

Sammy Caban, an event designer, utilized his creativity in an event where he transformed an exhibition hall into a virtual rain forest for a tourism client of his... He incorporated a personal hand crafted 10 feet tall trees as centerpieces along with a hand painted muslin rain forest backdrop in this closing luncheon event... This photo captures a true environment and experience. A simply dynamic, creative and a great way of presenting his capabilities and unique qualities in a visually appealing format...


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