Thursday, June 14, 2012

Visit the new site and blog!  

We are moving over to a new URL with a new website.

In addition to being a blogging maniac the "Event Marketing Maven" specializes in online marketing especially designed for the meeting and event indusries. Discover more on our home site brought to you by our company BeatCreative Marketing & Promotions:

Thursday, January 6, 2011


With limited opportunities out there, limited budgets, competition is thick and clients are scarce. All I keep thinking of is the song- "Keep Trying"  from my kid's favorite show- Yo Gabba Gabba, the song even described from the shows creator- Christian Jacobs as the story of his life- The lyrics are CRAZY catchy and will stay in your head for hours upon end- "Keep Trying"- "Don't give up, never give up! Don't stop, don't give up, Don't stop, don't give up.

Don't tell me this is not catchy! Sorry for the ghetto video version, but the song's video is not available on the net.

My take on rejection- Keep it moving and continue to focus on you want you love to do, whether it's designing something, putting an idea in motion, volunteering, getting involved, adding to your portfolio or repertoire of work, whatever it may be, make it happen and as this picture so eloquently says-

Create yourself, create your differences so you stand out from the rest of all that competition. Don't think about being discouraged,  like these kids so enthusiastically sing - keep trying, never give up.

Some parting tips to keep you motivated no matter how much rejection you face-

-It's a numbers game- the more people, opportunities you pursue, odds are at least one of those opportunities will surface in your favor.

A great excerpt from an excellent Sales & Marketing site - Business Brief- with just as great newsletter- 

"The toughest part of your job is dealing with rejection. You can’t always control what happens, but you have the power to define what an experience means to you. You can choose to view an experience as rejection or you can reframe it in a way that lets you get something valuable out of the encounter ­– whether you get the opportunity or not. Look at it as a decision that allows you to concentrate on your next opportunity. -  5 tactics to help you stay positive in tough times

Thursday, October 28, 2010

The Evolution of the Marketing Professional

Marketing nowadays is all about what and how much you know about social media and online marketing. Gone are the days of the traditional marketing mix.  Everyday online marketing is changing. Twitter, Facebook and blogging platforms are enhancing their applications making it easier to connect with others, therefore making it easier for everyday people and business professionals to market on their own. Is this now creating no use for marketing managers, agencies, consultants to work with these companies? Is it creating these businesses to try to haphazardly do it on their own and do they really know what their doing?

The other question I would like to put out there is how are we really connecting with people? And are we effectively connecting with people via these online tools? Are all the rants, raves, selfish and selfless promotions are they getting heard? Are they really working?

Bottom Line, the role of us marketers is evolving everyday and evolving very fast! So to stay on top of it we have to be relentless always brushing up on skills, continuing to trial, make our errors, discover our successes and hone in on the right formula that works.

To be continued...

Monday, September 27, 2010

Orlando WOW Awards 2010

September 10, 2010..The Orlando WOW Awards... You may ask Orlando has a award show called The WOW Awards? What is this? The local professional organizations that make up the Orlando event industry (MPI, ISES, NACE, HSMAI, ABC) convene each year and recognize excellence through honoring members and the work they do through the events they produce in their everyday businesses. This year the award show event was at the Hard Rock Live. 

As you entered through the back stage entrance, wall to wall drapery greeted you into what surprise would lay ahead.
 A media wall with the event's logo emblazed throughout was your first stop as guests posed for pictures celebrity style.
Left to Right- Elisa Delgardio, President of Wish Upon a Wedding Orlando and the Event Marketing Maven, Michelle Bergstein posed for pictures.
The Event Marketing Maven strikes again as she poses with colleagues, Stacey Paul Barabe, Exhilarate Events, center and Dana Wells of
Perfect day for a rainbow, a rainbow was at the event's door that evening
As you walked into the event a vivacious purple lit stage and high energy band illuminated the entire room
The room had sofa groupings scattered around the impressive custom dance floor from Letz Dance on It and on the outer perimeter unique glass top dining and bar height tables with complimenting chairs and bar stools from Chic Event Furniture served as perfect and attractive alternate dining arrangement to indulge in a delicious entree. Decadent custom cascading chandeliers suspended from the ceiling and looked radiant with the hues of purple lighting that gleamed off each crystal. The room was beautifully designed by ShoWorks events.
Design partner Chevere Creative got props as they sponsored the amazing graphics for the event from invitation to the intense and visually stimulating event program. 
The event kicked off with a stunning display of a dance routine from a young dance troupe

It was my pleasure and honor to help write the award entry for "Opportunity Rocks" The Summer Job Summit event for my good friend and colleague, Stacey Paul Barabe, CSEP, as she took home the WOW Award that night for best event planning for a corporate event.

Thursday, July 22, 2010

A Bachelorette Theme Immortalized at MPI-GOA 2010 Gala

This year I have the honor to serve on the Greater Orlando Area's Meeting Planners International chapter's board of directors as Sponsorship Director. To kick off the inauguration I lend a preview to our board as to my abilities as an Event Marketing Maven to connect talents, creative minds and amazing companies together to produce a spectacular event. Boy Oh boy did we achieve this at the 2010 MPI Orlando Installation and Chapter Awards Gala.

Drawing from our incoming President- Dana Perrino's favorite television show "The Bachelorette" we created a surreal environment complete just as an episode straight out of the show. Enough of my bantering, I will leave it up to my colleague, good friend and our chapter's VP of Membership, Ms. Karen Kuzel to take you on a masterful literary journey of what went on that magical evening!

Some photos to lead you into the story...

A Chair Affair accented each table with beautiful Mahogany Chavari Chairs, complimenting Table Lines and Florals by Over the Top and Greenery Productions

Roses as place settings by Greenery Productions, Tabletop linens and napkins by Over the Top Linens and Program design by BeatCreative/Chevere Creative

Reception Furniture by AFR by Room Service

Left to Right, Jason Carroll, MPI Tampa President, Danelkiss of American Cancer Society, Yours truly, the EventMktgMaven, Past President, Kathy Masterson and Dianne Christie Dir of Leadership Development

Stage decor by Hello Florida and lighting by AVI-SPL

A complete view of the ballroom for dinner and the award reception

The board being inducted

Our incoming President, Dana Perrino and husband Paul

26th annual GOAMPI Installation & Chapter Awards Gala
By Karen Kuzsel aka Natasha the Psychic Lady

A rose by any other name may smell as sweet, to cite an immortal line uttered by Juliet to Romeo, but only a crimson rose could crystallize the elegance, passion and ceremony of the 26th annual GOAMPI Installation and Chapter Awards Gala.

From the invitations to the long-stemmed beauties decorating vases and table settings, the delicate attar scented the pomp of the occasion, held in one of The Peabody Hotel’s newly-renovated stunning ballrooms.

About 130 members and guests dressed in cocktail finery first gathered in the foyer to imbibe in Makers Mark specialty cocktails and delectable passed hors d’oeurves or pose for instant photos by Christie’s Photographics. Even the photos had a rose set in the background.

This was an evening of sophistication, glamour and a light-hearted approach to awards, board installation, and introduction of incoming President Dana Perrino’s theme, Pump up the volume.
Outgoing President Kathy Masterson began by introducing Gregg J. Herning, Vice President of Sales Marketing for Peabody Hotels, whose humorous speech outlined the hotel’s unprecedented expansion and who invited everyone for a hard hat tour following the evening’s program.

We were there for the awards, but the Peabody deserved one as well for the impeccably scrumptious meal. It began with Pear and Cheese Fiocchi, small pasta pouches tossed with Crimini mushrooms, chives and a thin blanket of sweet Marsala cream. The Northwestern Salad scored points for including Oregon Bleu cheese, currant tomatoes, dried cranberries, golden raisins, apple chips and honey mustard vinaigrette.  The Chef proved that banquet favorites of beef filet topped with merlot jus and chicken breast could be cooked to perfection. Dessert was another winner worth waiting for: a chocolate mousse with chocoloate Genoise, vanilla poached pears and Crème Anglaise. Awards were also presented between courses.

The Board also wants to thank the sponsors whose generous support ensures that every event is successful. This night’s sponsors were:

A Chair Affair, Inc.: Chiavari Chairs
AVI-SPL: audio/visual
Balloon Connection: creative balloon décor.
Chevere Creative: design of gala invitation and program
Christies Photographics: onsite photos
CNTV Convention News:  for video coverage
Day Entertainment & Events: strolling violinists
Greenery Productions: tabletop design & florals
Hello Florida: romantic perimeter décor
Ice Magic : bar area  & “smoking” cocktail creations
Letz Dance On it: red carpet decor
Maker's Mark:  specialty drinks & raffle items
Over the Top Linens: linens
Peabody Hotel: venue & raffle items
Reflections Entertainment : evening’s DJ
Room Service by AFR: reception furniture

For more photos visit MPI Orlando at 

Thursday, July 1, 2010

Wish Upon a Wedding Orlando Launch

A combination of over 200 event vendors, press, guests and planning joined in for the celebration of the launch of Wish Upon a Wedding Orlando chapter on Thursday, May 27th, 2010 at Tavern on the Lake in Metrowest in Orlando Florida. The cocktail party themed as “Give it Up For Love” accented the Wish Upon a Wedding’s logo and colors of yellow, light blue, sea foam green, and white which was consistently featured throughout the event.

Local chapter president Elisa Delgardio and the five-person board worked together to coordinate the two-and-half-hour event which was sponsored by 11 local event suppliers that contributed decor elements and delicious desert tastings. Guests were graced with a warm Hollywood like welcome as they walked the red carpet leading up into the venue – provided by Letz Dance on It,  a color branded balloon archway from Balloon Connection entrance greeted you at the door, accompanied by VIP security from Pro-Tect International Operations, Inc which added to the ultra chic exclusivity of the event. As you entered into the Tavern on the Lake, the warm earth tone colors and tuscan feel of the venue’s interior design, coupled with the event décor complimented the look and feel, which then followed a glamourous photo opportunity against The event’s branding and sponsor logo boards. Guest’s excitement and enthusiasm for the event all captured by Ashley Brockinton. Aqua glossy blue table linens from Kirby Rentals draped the highboy tables throughout the room topped with white orchid floral arrangements and trees lined the perimeter of the venue with strategically placed uplighting was also scattered throughout the room. A Wish upon a Wedding Custom cake and Desserts from Cakes by Design also caused quite delight. Cake O Licious created an amazing focal point to the room by adding a tiered white wedding cake filled with cake pops—balls of cake on a stick, similar to a lollipop. Event Mall showcased another classic photo booth of theirs for guests to enjoy takeaway photo memories. Elegant Imagery Photography was on hand to capture all the event décor and design of the event.
The red carpet entrance by Letz Dance on It coupled with the Balloon arch and accents by Balloon Connection
Guests posed and smiled for our step and repeat photographer Ashley Brockinton, who captured the moments in front of our sponsor logo boards designed by Chevere Creative  

The table top florals by Raining Roses, Ultra Blue linens and highboys by Kirby Rentals, and candle accents by Aroma Energie added beautiful ambience to the room.
The interior main room of Tavern on the Lake, The Cake-o-licious cake pops added a unique dynamic as a yummy focal point.

Ralph Rendsland of Three 2 OH, served up delicious Nitrogen ice cream as the sweet tastings continued on the outdoor patio with lime and aqua Wish Upon a Wedding inspired liquid-nitrogen ice cream courtesy of Three2Oh. 
Cakes by Design’s WUW Orlando inspired wedding cake and take away cupcakes that the guests enjoyed throughout the evening.
Elisa Delgardio  CSEP, PBC, Orlando chapter President, presenting to launch guests, the mission and purpose of the organization.
DJ Rekka on the one’s and two’s mixing up pop and dance beats.
During the height of the event and Elisa’s presentation, the Tavern was packed.

About 45 minutes after arrivals, Delgardio welcomed guests and showed a short presentation about the organization and a wedding conducted in northern California in April. Guests continued to mingle and dance to DJ Rekka’s music until the party wrapped up around 8:30.
The event brought in an additional 100 friends on Facebook within the last week of the event’s promotion. Cinematique Films also documented the entire evening on video, footage to follow shortly.

Attendees also received amazing parting gifts filled with sponsored items from: A Flair for Affairs, Kustom, Weddings by Socialites, Joie De Vie Weddings & Events, Aroma Energie Candles, Rosen Shingle Creek Resort & Spa.

In addition to a successful event and outpouring, 26 people and companies, including 10 of the event’s sponsors, have signed up to be Wish Granters for the organization and will be called upon for their services when a couple within 300 miles of Orlando is granted their wish by the Wish Upon a Wedding national board of directors. Along with the great news about the event and the support that it garnered, Orlando chapter President, Elisa Delgardio  CSEP, PBC, was also featured on Orlando’s Local 6 news and interviewed by Jackie London as well as the event was featured in in Biz Bash magazine’s online addition for the Orlando market. Stay tuned for more updates as the Orlando chapter will be sharing the footage from the news interview real soon. In the meanwhile, you can view the recap from Biz Bash Magazine CLICK HERE to read.

Tuesday, May 11, 2010

Give it Up for Love....Wish Upon a Wedding Orlando Launch

Giving it up all for Love.. I am honored to be on board as marketing chair for his heart warming charity- Wish Upon a Wedding, The world's first non-profit organization granting wedding wishes to couples faced with terminal illness regardless of sexual orientation. 

Upon delivery of a terminal diagnosis, relationships are always put to the test, but true love conquers all, and backing this charity is near and dear to me, as providing these sacred memories through a beautiful wedding seals a vow to love and take care of one another for all the days of their lives that remain or hope to come.

I am a bit sentimental, with our launch event arriving, we welcome our local community to come out support, celebrate, mingle, enjoy and give back to the charity.

Hope to see you there on May 27th...

 Designed by our crew at Chevere Creative

Sponsorship opportunities available contact me at for more info.

You are cordially invited to attend the Wish Upon A Wedding Launch Event which is aptly titled as "Give It Up For Love!"

This premier event is being held on Thursday, May 27th, 2010 at 6pm.  Florida's finest wedding and event professionals will be in attendance as well Orlando's business elite!   You're welcome to join us too - the more the merrier!   We want to get the word out about this fabulous organization and share information about how everyone can get involved to locally! 

Wish Upon a Wedding anticipates granting dozens of wishes per year with the possibility of that number reaching into the hundreds.  Currently there are 18 Chapters across the US and the organization's goal is to offer Wedding Wishes in every major city across the country.
This VIP event is taking place at Tavern tavern=""> on the Lake - located at 6996 Piazza Grande Avenue - Orlando FL, 32835 (Metrowest area)

For all the latest information, visit the Wish wish=""> Upon A Wedding - Orlando Facebook page!
**Sponsorship opportunities are available
    Wish Upon a Wedding Foundation - Association of Bridal Consultants Community Support

As of Friday, April 30, 2010, ABC is pleased to announce a partnership with the world's first "wedding wish granting organization", California based Wish Upon a Wedding.  Founded by ABC member Ms. Liz Guthrie and ABC celebrity wedding designer and WUW President Ms. Sasha Souza, WUW's goal is to design and donate special weddings to couples where one has a terminal diagnosis of less than 36 months.
By relying on the generosity of wedding and hospitality vendors, known as Wish Granters, Wish Upon a Wedding is able to provide all the goods and services needed to produce these memorable occasions.