Follow the Leader

They say imitation is the biggest form of flattery. In that case is your competition copying your every move or do you feel two steps behind your competition? Who is following who?

Every company out there should be on their toes and on top of their game and know what their competitors are up to. I repeatedly mention,  its all about your company's PERCEPTION and POSITION in the marketplace. How are you differentiating your services so people are buying from you or using your services. SO what is your competition doing? What are they doing that you could be doing or what can you offer that they can't. It is vital that you familiarize yourself with what your competition is doing, befriend them, attend their events, hang with them, we all know the saying- Keep your friends close, but keep your enemies, I mean COMPETITION closer.... 

In today's digital age of documenting your every move online and the importance of having a online presence, you can now can really put together some GREAT competitive intel! What me spy? As long as you can read between the lines you will be in the know as to what your competition is doing, and if they are not online, well then guess who will be following who?

Pepsi and Coke is a prime example of competitor rivalry. Who is the leader and who is the follower? How did they differentiate their products to gain more profit share?