Are You Optimized?

"If you built it, they will come." No, your website is not the Field of Dreams, and that is not the case nowadays.

Yes the Internet in itself can be an overwhelming world and whether you just put up a brand new website or you are content with your existing website, you now want to know why you are not getting hits to your site or calls coming in from prospective clients.

You even Google yourself and your business on a weekly basis and are baffled as to why your business doesn't pop up on the first or second page when you search your core business competency.

Switch On Your Optimization.

The answer to getting search engine results under specific keywords lies within Optimization. Optimization is not just writing the content on your site to be relevant to how you would like to be searched, but there is a back end programming factor also involved. A so called "switch" has to be turned on, and the keywords you want to be searched under needs to be inputted, correct descriptive page titles need to be added and most importantly spelled right!

How to Develop the Right Keywords.

I advise all my clients, you have to think like your customers, how are they searching for your services? Or how would you search if you had the need for your product or service. A great trick to understand how many searches on a particular keyword is to check out this Google keyword traffic tool. This is a really awesome gem of information! Google Keyword Tool.

Content is Truly King.

Constant updating is definitely required as this yields better search results for your company to stay within the first couple of pages. This is exactly why Blogs and Content Management based websites are so popular. Blogs are a very important tool to keep the updates to your website and feeding the search engines new information and keywords to pick up. The other great thing about Blogs is they are extremely user friendly and you can do these updates yourself! So if you don't have a blog incorporated into your site, its time to get one! When writing new content for your site it is also important to remember to add links to other information or tips, link sharing also increases search engine visibility.

These are just some initial ideas to incorporate when optimizing your website. Another more intensive resource for SEO tips is this amazing quick tips article from The Search Engine Journal- 55 Quick SEO Tips Even your Mother Would Love.

Optimize or get Lost! Really! You need to be on top of this now more than ever with thick competition out there!