Tracking it Down... Your Voyeurs, Prospects & Customers, who's visiting?

Where is your web traffic really coming from? Who and how many people are viewing your site? To really find out if being on Facebook, blogging or tweeting is really worth your time and effort, you first need to prove the who, what, where and how by measurement through Analytics.

Don't be intimated by Analytics, it does seem a bit scary at first, but it is as simple as a copy and paste exercise. BTW, Analytics is FREE and don't think you need to hire a programmer or web expert to install it. Whether you want to install analytics on your blog or website, the only thing you do need to know, is how to access the backend or dashboard of your site. After that it is simple as 1-2-3.

Google Analytics
The top source for free analytics. They make it very easy and comprehensive to install your analytics. CLICK HERE for the easy rundown on how to do it. Google analytics gives you the breakdown on where your traffic is coming from and how many people are viewing your site on a daily basis. This way you know for sure if your Facebook/Twitter/Linkedin promotions are really paying off.





Facebook Insights

Believe or not, Facebook too has a FREE tracking analytics tool. Although this tool is only available for Fan pages and Social Ads. Facebook Insights specifically measures user exposure, actions, and behavior relating to your Social Ads and Facebook Page. So if you been thinking about creating a Fan page, go for it!

Only Page admins can view the all the activity data, and it is displayed in the left column of the Page. To view comprehensive Insights, CLICK HERE and "See All" in the left column.

With these tools you can better understand where your traffic is coming from and where to invest more time to in promoting your business.

Look out for the next blog installment where we will be talking about how to drive more traffic to your site through everyday passed up social media websites. Till next time...