Marketing Around Holidays

I was inspired by one of my favorite Marketing Gurus- Seth Godin as to the importance of marketing around the Holidays. With Valentines Day behind us and now today being, President's Day, followed by the upcoming Easter holiday, these holidays give many businesses a reason to host promotional sales. Now how can the meeting and event industry take these many "Holidays" and turn them into promotional sales opportunities?

Seth Godin says "Invent a Holiday" and that is definitely a strategy to run with. Let's reflect back, many companies who tailored their promotional messages around the Super Bowl did come out winning and had many of jobs and bookings. Marketing post Valentines for the Wedding Industry is also a great approach.

So when planning for your next sales promotion, take a look at last year's business history and tailor this years promotional plan based on what holidays come up next for your clients and invent a holiday promotion around it...

XOXO
Your Event Marketing Maven