It's All about the HYPE!

When it comes to marketing and promoting your business it is truly ALL ABOUT THE HYPE! As you may notice a huge trend in the industry that so many small businesses are appearing larger than they are and are also landing the large corporate clients. But how are these businesses achieving this notoriety and getting these brand name clients?

They are Positioning themselves wisely by being out there! So how do you get out there?

Its all about strategy and in the business of events it is all about....

FAME -
Q: How do you or your business become famous?

A: By being on the top of every one's mind, creating your own celebrity in the business.

Before you run out and try to be famous, there is another MAJOR step you have to take- FIRST and FOREMOST- Your business, service or product, has to be a QUALITY service and or product and you have to first PROVE your worth and create a track record of delivering success to your clients. VERY IMPORTANT- ***You first have to know what you are doing before you start marketing your self and business with this approach. This is another reason why client testimonials are so powerful nowadays.

Although as I mentioned HYPE plays another important role in rookie business people landing big clients with no previous experience, if you have the gift of gab and are an amazing sales person you will be able to sell any client anything, just like a talented actor can act themselves out of any situation.

But, be warned, in these scenarios, selling themselves on a wish, can either set them up to crash and burn or to flourish, succeed and expand as one client took that initial chance on them. EVERYONE has to start somewhere right?


So how do you HYPE up your business and get this FAME?

PUBLIC RELATIONS & PROMOTIONS...
-Promoting your businesses where your clients are- Trade Shows, Events, Online

-Speaking engagements - Speaking on how you/ your company are the experts in the business, offering tips, tricks and benefits to their clients.

-Editorial coverage- Trade magazines, consumer magazines- creating stories that show the fun side of your business, Soft selling...

These are just some examples of positioning yourself and company to gain more exposure and top of mind awareness.

This is why Public Relations and Promotions are such a crucial part of the new marketing mix.

Successful corporate brands approach on HYPE is from commercials, advertisements even down to emails, marketers and advertising gurus create this hype to entice clients to buy their product, service and come to their stores...

In this struggle for top of mind awareness, all these brands are constantly competing to be innovative and original and stand out in consumers heads.

Its our job as marketers to maintain this hype and present our products as the best thing since sliced bread!

Whether you are a small company with no budget or a large company with a substantial budget it is always to whole heartily believe in your product or service and hype it up as much as possible.

One company I admire so much because they have come so far, from a small company to a huge player in the game now.. APPLE.. I was one of the first to own a Apple back in the day when the screens were all black with its green text, no graphics just typing and basic pong game along with its floppy disks. I had a Apple IIe, the year was 1986 or 1987, my dad got for us and we were thrilled!

Apple is a prime example of company who had a great creative vision and they are still surprising and hitting consumers in the head with its GREAT products. Down to their 1984 commercial


which was nothing but the ultimate hype to their present commercials, for the i-Shuffle-

Apple iPod Shuffle: Clip-- which was ranked one of the best spots in 2006 by Adweek.

This commercial most definitely caught my attention and reminded me of the Micheal Jackson's Black and White Video.



Yet the two are similar in some ways and different. Although the concept the same.