LESS is MORE! Big appealing headlines are in, create a headline that attracts along with an intro sentence that eludes into important information that is of interest to your clients. This way they will want to read more and in turn will drive more click throughs to your website.
FRESHEN YOUR DESIGN LAYOUTAvoid amateur design, which will reflect poorly on your company. Make your message more visually heavy rather than copy heavy. Hire a graphic designer to set up a branded email newsletter/promotional card layout that can be easily updated. Or if your budget is tight use the most simple layouts available with your email marketing provider service. Be sure to use your company colors, fonts and always include pictures in your emails.
INCREASE FREQUENCYI recommend sending emails once to twice a month, but again your content is important! You have to limit your message to 3 - 4 blurbs that include important facts/trends that are relevant to your business or important for your client to know. Set a schedule for your messages, whether you do a newsletter with info once a month and then a trend alert message as your 2nd email for the month and then alternate a promotional offering every other month in place of your trend alert.
THE IMPORTANCE OF SUBJECT LINESDo NOT use your "Company's February Newsletter" as the subject line, instead your subject line should be relevant to the major story inside like for example, the name of this post- "Tips for the Best E-Newsletters". Subject lines are a major element to entice a user to open the e-mail. If the subject line is not catchy and repeats itself each issue, no one will pay any attention to your offering.
Some examples of email campaigns with fresh design, good content and branding- great inspiration for your next eblast!
Next week it will be all about the latest trends in website design.. Stay tuned...